Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. In the next two minutes, we’ll show you how a seemingly simple test added a huge 30% to the conversion rate of a pet insurance comparison site. Here are our (lorem ipsum) wireframes of the control and winning variations. The list in the second half of the screens represents a comprehensive list of dog bre...