Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. If you’ve read our previous Win Report, you’ll have seen how decluttering a product page increased transactions by 17% for one client. In this Win Report, we’ll show you how simplifying the website’s confirmation modal—the next stage of the funnel—increased transactions by a further 13%. The cli...
