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Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign | BoF
https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/
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The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
