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How E.l.f. Went From TikTok to the Super Bowl | BoF
https://www.businessoffashion.com/articles/beauty/how-elf-went-from-tiktok-to-the-super-bowl/
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The Gen-Z favourite brand debuted its first-ever TV commercial featuring Jennifer Coolidge in a prime-time Super Bowl spot that signals the size of its ambitions.
