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The Business of Fashion
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For American Eagle, Is the Attention Worth the Controversy? | BoF
https://www.businessoffashion.com/briefings/marketing-pr/american-eagle-proves-starting-a-conversation-is-worth-controversy/
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A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
