When you’re setting up a new business, it’s one thing to have a good elevator pitch or a convincing story to tell at a “speed-dating for business funders” event. Yet when people want to get serious about investing in your idea, they need something more concrete. Your business plan is what you prepare to explain what your business hopes to achieve and how you plan to accomplish your goals. Business plans don’t need to be long; back in the day, it was recommended to have a 20 to 40-pa...
