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DirecTV Inks College Sports Marketing Deal with Army, Duke, Ohio State, Oregon, Texas, and UNC | TV Tech
https://www.tvtechnology.com/news/directv-inks-college-sports-marketing-deal-with-army-duke-ohio-state-oregon-texas-and-unc
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The agreement, which was negotiated with Learfield, involves marketing, NIH for athletes and tailored experience in fan zones around the country
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