Reading Time: 10minutesAh, the age-old question of internet marketing: should I focus on PPC or SEO? When strategizing for digital marketing, this is a common dilemma. Pay-per-click (PPC) ads, like Google Ads, instantly promote your company to a wider audience through relevant searches, while SEO boosts your ranking in the same results for free over time. According to Jase Rodley, an independent SEO consultant who prioritizes long-term, organic growth strategies, investing in SEO can yield co...
