Susan, a 55-year-old teacher here in Fort Collins, is having a difficult week. Her 82-year-old father, Robert, who has proudly lived on his own for years, had a bad fall. He’s okay, but the incident was a wake-up call. With a heavy heart, Susan knows it’s time to start looking for assisted living communities. So,… The post It’s Not a Room, It’s Peace of Mind: A Guide to Empathetic Assisted Living Ads appeared first on Marketing 360® Blog.