04/26/2023 Retail Weather Analytics 4 Ways Retailers Can Use Meteomatics Precision Weather Data and AI to Plan for Cold Weather in Spring Spring is typically very volatile in terms of weather. A prime example is the month of April, when in some years it has already been very hot or in other years there was even snow. The weather and especially the temperature have a strong influence on the buying behaviour of consumers. On hot April days, for example, sales of beer and ice cream increase, whi...