Most nonprofits collect donor data, but few actually use it to shape strategy. That’s where donor personas come in. A donor persona is a simple profile that represents a specific type of supporter. Besides just demographics, it’s about motivations, behavior and how someone prefers to connect with your cause. This article will show you how to build donor... Read More The post Donor Personas 101: How Build Profiles for Targeted Outreach and Boost Fundraising appeared first on WildApricot.
