My talk Applied Accessibility: Practical Tips for Creating more Accessible Front-Ends is now available to watch online. This blog post is an extended transcript for a section of the talk, in which I discuss how to create more descriptive button (and/or link) text labels that improve the e-commerce experience for screen reader users, whilst making sure those buttons don’t fail WCAG success criteria. This, in turn, ensures that the buttons remain usable by another category of users: those usi...