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How to create authentic celebrity partnerships that actually work – Utah Business
https://www.utahbusiness.com/industry/2025/07/15/create-authentic-celebrity-partnerships-kris-jenner-cozy-earth-post-malone-raising-cane/
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From Kris Jenner’s peddling of Cozy Earth pajamas to Post Malone’s pink Raising Cane’s, authenticity drives successful collaborations.
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