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From:
Lifesight
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What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
https://lifesight.io/blog/geo-based-incrementality-testing/
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Tagged with:
geo experiments
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
