TL;DR To justify OOH ad spending and demonstrate campaign effectiveness, marketers should leverage brand lift and sales lift studies. Brand lift gauges perception and awareness, while sales lift measures direct sales impact. These insights help refine strategy, secure budgets, and optimize performance across ad types and placements. Your marketing budget can only flex so far. […] The post Measuring OOH Ads’ Impact: Proving ROI with Brand & Sales-Lift Studies appeared first on AllOver Media.
