Check out this recent ad from Lemonade. The insurance Lemonade, not the delicious kind. Well, maybe you also find insurance delicious too. Who are we to judge? It’s easy to see why it got a lot of attention. It’s a striking visual; a simple one-word, out-of-home, advertisement. In fact, in a cluttered advertising world filled ... The Power (And Danger) of One-Word Billboards
