When weather shifts, so do buying habits. From cold snaps to heatwaves, consumers adjust their plans (and their purchases) based on the forecast. Weather-activated billboards use that insight to trigger specific ads to play. So, when the forecast calls for rain, your ad for waterproof sneakers can pop up, as if on cue. The smart ... Rain Or Shine: How Weather-Activated Billboards Are a Game-Changer for Advertisers
