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Brat Summer, Indie Sleaze and a Rejection of the 'Clean Girl' Aesthetic | Mintel
https://www.mintel.com/insights/beauty-and-personal-care/bringing-brat-summer-into-beauty/
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The cultural landscape is shifting once again, moving away from the carefully curated 'clean girl' image. Two trends – the skyrocketing 'brat summer' and the
