Insulate Your Company Through Geographical Diversification It’s easy to fixate on what the pundits are predicting for the economy in 2014 at this time of year. My advice: Ignore them. The fate of most small to midsize firms doesn’t rest with the consumer confidence index or S&P 500. In fact, obsessing about indicators like this can give you a convenient excuse for failing to do what you need to make your company successful now. There’s plenty of business out there. The world’s GDP is ...