It all started with a walk on the beach. During the pandemic, when everyone was rediscovering the outdoors, Jessa Williams noticed a line of small children carrying surfboards into the ocean. Their tiny bodies against the endless blue mystified her. A transplant from Cleveland, OH, still adjusting to LA’s coastal rhythms, she couldn’t shake the image. “The kids [in LA] have this lifestyle growing up where they are introduced to the water at a very young age. And so that sparked the idea...
