Does proving your point persuade your nonprofit donor? It turns out not so much. At least, not unless your donor is already pretty much won over. Proof (“just the facts, m’am”), absent persuasion (“once upon a time”), won’t get you far. In “How to Project Manage Your Nonprofit Story,” I delved into the concept of… The post Facts Tell, Stories Sell: The Fundraising Mistake You’re Probably Making appeared first on Clairification.
