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Ebb and flow of China's middle-class "cool sports" China New Consumption #5
https://www.baiguan.news/p/china-new-consumption-discretionary-brands-consumer-psychology-alpha-opportunities-equity-investment-china-middle-class-equestrian-tennis-golf-elite-sports-luxury-lifestyle-frisbee-camping-skiing-hiking-outdoor-sports-hoka-on-running-lululemon-niche-sport
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