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Human-to-human marketing: what is it and why is it important? | Dotdigital
https://dotdigital.com/blog/human-to-human-marketing-what-is-it-and-why-is-it-important/
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Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is this really the way forward if we want to create interactions that drive results?
