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The Business of Fashion
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Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre | BoF
https://www.businessoffashion.com/articles/sports/nike-eyes-china-growth-with-outdoor-sports-revamp-at-the-centre/
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The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
