In the world of event marketing, the real success metric isn’t foot traffic, it’s follow-through. It’s what happens after the booth is packed, the flights are boarded, and the swag is gone. Yet, it’s in this critical post-event phase where too many opportunities die a quiet death. At the intersection of event marketing and sales, […] The post Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results appeared first on Rockway Exhibits + Events.
