You’ve probably heard of the Serenity Prayer: “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” Most design freelancers and studio/agency owners live the inverse. They: Try to change the things they can’t: like trying to get a client to buy something they don’t want, or the fact that some prospects just don’t value design as much as you want them to. Ignore the things they can: like pricing ...
