Quibi, a mobile video platform that raised $1.75 billion to reimagine entertainment with short-form vertical shows, had one of the most expensive product launch failures in history, crashing and burning in 18 months. Dead. Here’s the kicker, they weren’t alone. Coolest Cooler, a Kickstarter darling that raised $13 million for a cooler with Bluetooth speakers […] The post Product Launch Framework to Avoid Epic $2.7B Startup Failures first appeared on Taktical Digital.
