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From:
South China Morning Post
(Uncensored)
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Luxury brands are ditching KOLs for virtual influencers in China: how Alexander McQueen, Dior and Prada are turning to digital avatars and AI idols to woo mi...
https://www.scmp.com/magazines/style/luxury/article/3153210/luxury-brands-are-ditching-kols-virtual-influencers-china
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social media
fashion
e-commerce
retailing
china economy
asia tech
luxury in china
Luxury brands are increasingly using digital avatars to reach China’s new generation of savvy digital natives – does this signal the end of the celebrity ambassador?
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