At 12:12 AM on August 12, Times Square lit up with something new: a bright-orange-and-mint billboard featuring a Spotify code. Within minutes, fans were scanning, sharing, and listening. To lead into the announcement of Taylor’s new album, The Life of a Showgirl, Spotify launched a worldwide activation across 12 locations. Each one featured the same... The post Spotify and Taylor Swift Connect Fans Worldwide with a Global Billboard Campaign and Exclusive Playlist appeared first on Spotify.
