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What traditional media can learn from sports fandom’s bifurcation moment
https://www.midiaresearch.com/blog/what-traditional-media-can-learn-from-sports-fandoms-bifurcation-moment
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entertainment
news
fandom
Too often, fans are categorised as one amorphous group. They can be lumped together regardless of their age, purchasing power, community engagement, or entertainment consumption behaviours. Fans are a diverse group and always have been. Source
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