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Average vs marginal ROI in MMM: when to use each (and why both matter for your budget) - Recast
https://getrecast.com/average-vs-marginal-roi-in-mmm-when-to-use-each-and-why-both-matter-for-your-budget/
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Learn the difference between average ROI and marginal ROI in media mix modeling (and why both are so important to consider).
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