Search is fragmenting and changing how your audience finds you. Classic SEO still drives compounding organic demand through Google rankings. But new players are intercepting that traffic before it reaches your site. AI Overviews from Google, answer engines like ChatGPT and Perplexity, and conversational search tools now capture informational queries and serve synthesized answers instead... Read more » The post SEO vs. AEO: A field guide for B2B SaaS content marketers appeared first on Animalz.
