Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex information into memorable narratives. For universities trying to reach prospective students, video content—particularly on YouTube—is indispensable. With more than 2 billion active users, YouTube is not just a place for entertainment. It is […] The post YouTube and Long-Form Video Content: How Universities Can Win the Attention of Prospe...
