The difference between e-commerce businesses that scale profitably and those haemorrhaging money on ineffective marketing lies in their measurement sophistication. While most businesses rely on GA4’s basic e-commerce events, the top 1% implement GA4 custom events for e-commerce that reveal customer micro-behaviours, predict purchase probability, and optimise every pixel of the customer journey. This advanced […] The post GA4 Custom Events for E-commerce: Advanced Implementation Guide appe...
