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Kindness for clicks: MrBeast and the problem of philanthropy as spectacle - ABC Religion & Ethics
https://www.abc.net.au/religion/mrbeast-and-the-problem-of-philanthropy-as-spectacle/101998574
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YouTuber MrBeast’s style philanthropy is obliged to be a noisy spectacle — one that attracts massive audiences, brand deals, and merchandise sales, all of which can then be funnelled into the next grand philanthropic gesture.
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