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From:
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Alcoa’s Key to Safety Success: Communication & Keystone Habit
https://strategicdiscipline.positioningsystems.com/bid/104994/Alcoa-s-Key-to-Safety-Success-Communication-Keystone-Habit
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In the 1980's, to communicate Alcoa's Safety priority, Paul O'Neill identified email to report accidents to acheive new growth and record safety.
