CarMax is shifting gears with its brand. The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for more than 20 years. In a news release, the company said the new tagline “brings the omnichannel experience to life” […] The post CarMax unveils new brand positioning to spotlight its omnichannel experience appeared first on Auto Remarketing.
