The value and ROI of creating a Purpose-based Brand or Personal Legend Story Purpose, purpose, purpose. Everyone seems to be peddling it, everybody seems to be selling it. In business, marketing, and in the booming business of life coaching. Why? Why does it matter so much that you have or find your Purpose? What difference does it really make in life? And what is the value of storytelling in relation to Purpose, to you personally, or to the people in your business? What will it do for yo...
