Stop Wasting Ad Spend—Here’s How to Match Your Keywords the Right Way If your Amazon PPC campaigns aren’t converting like you expected, the problem might not be your product—or even your ad copy. It could be your keyword match types. Targeting the wrong shopper queries is one of the fastest ways to blow through your […] The post Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact appeared first on Seller Labs: Amazon Seller Software and Platform.