Editor’s note: This was first published on Mad In America on August 9th 2025 How we redefined schizophrenia, rewrote the safety narrative of antipsychotics, and helped drive one of the most successful (and concerning) pharmaceutical launches in history. I didn’t set out to shape the field of psychiatry. I was just a copywriter working in […] The post Confessions of an ad writer: How I helped turn atypical antipsychotics into a billion-dollar industry appeared first on Mad in Ireland.
