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Reasonable Surfer Model: How Link Value Differs Based on Link, Document Features and User Data
https://www.seobythesea.com/2010/05/googles-reasonable-surfer-how-the-value-of-a-link-may-differ-based-upon-link-and-document-features-and-user-data/
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How might Google may rank pages under the reasonable surfer model based on features associated with links pointed to pages from other sites
