After all, though TikTok may tell you that everyone is doing up their dorm rooms at the cost of roughly a new car, in reality, the average family spend (according to a RetailMeNot poll) is a much less jaw-dropping $598. "Bama Rush showed us how TikTok can turn a very specific college tradition into a national spectacle. Dorm culture is doing the same thing, as what used to be a quiet move-in weekend is now a public performance where the reveal and the viral traction matter as much as the room...
