During this session, Robin (aka – Luigi Canali De Rossi) presented 9 systems, varying in price and pricing models. The two top scorers were systems I had never heard of before – Wave Three Session and Marratech. One insight that I picked up from Robin is that vendors need to create diversified products around core technologies in order to achieve mass customisation, because no two clients’ needs are the same. He was also critical of high-priced software, because customers cannot invest ...
