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From:
Meyer Partners Full-Service Nonprofit Communications
(Uncensored)
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Is Your Organization Maximizing Multi-Channel Marketing?
https://www.meyerpartners.com/fundraising-blog/2019/7/29/are-you-maximizing-multi-channel-marketing
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Seventy-two percent of consumers say they prefer to connect with brands and organizations through multiple channels before engaging in a transaction.
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