The iPhone 17 lineup is shaping up to be Apple's most significant in years, but here's what's really interesting: accessory makers aren't waiting around. They're already placing bets on what Apple will call its ultra-thin model, and they're going all-in on "Air" instead of "Slim." This isn't just about naming—it's about understanding Apple's marketing DNA and the psychology of premium positioning. These manufacturers have to commit millions to expensive tooling and produ...
