Reviewed by Julianne Ngirngir Apple's loyalty numbers have been the stuff of legend in the smartphone world, but recent data suggests the company's grip on customers might not be as ironclad as it once was. While Apple still dominates loyalty rates at 89%, that's down from a peak of 94% in 2021. Meanwhile, Samsung has climbed to 77% retention, and the industry average hovers well below 70%. What's particularly interesting is how carrier switching patterns are revealing new dynamics in this lo...
