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From:
Musculoskeletal Key
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Romantic in Spanish, Cringe in English? How Tone Shifts in Ad Translation
https://musculoskeletalkey.com/romantic-in-spanish-cringe-in-english-how-tone-shifts-in-ad-translation/
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The smoulder turned into secondhand humiliation somewhere in the middle of translating a seductive Spanish perfume ad and localising it for American consumers. What was once poetic and passionate came...
