Let’s be honest, the term ‘data analytics’ gets thrown around a lot. But behind the phrase is a pretty simple idea: data analytics is the process of looking at raw information to find trends and answer questions. It’s not as scary as it sounds. Think of yourself as a detective, and your business data—every sale, click, and comment—is a clue. Analytics is just the work of piecing those clues together to solve the mysteries holding your business back.
