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From:
The Business of Fashion
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Case Study | Inside Beauty’s Biggest Disruptor | BoF
https://www.businessoffashion.com/case-studies/beauty/elf-beauty-brand-strategy-cosmetics-skin-care/
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E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
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