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TWE wins Penfolds' Chinese trademark after 10 years of court battle
https://vino-joy.com/2020/04/16/twe-wins-penfolds-chinese-trademark-after-10-years-of-court-battle/
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Australian wine giant Treasury Wine Estates has won the trademark rights to Ben Fu (奔富), the Chinese transliteration of its flagship brand Penfolds, after 10 years of lengthy court battle with brand squatters, the company has announced.
